Good things start within Group Hug Creative partnered with Metagenics to develop the launch creative for two new Inner Health products, creating the key visual assets that formed the foundation of the campaign across digital and social channels. Working closely with the brand team, we developed a suite of launch-ready creative, including campaign key visuals and a […]
Help when you need it The Urgent Mental Health Care Centre in Adelaide is the first of it’s kind and needed a video to help raise awareness of the services offered. The animation was developed using the UMHCC brand elements and colours and delivered to the brief of a warm and inviting piece to reflect
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Strategy in motion Neami’s strategic roadmap was originally designed as a digital report, rich with detailed information about their priorities and direction. We worked with the existing design assets and key messaging to transform the content into an animated highlight reel that distils the most important insights into a clear, engaging format. The result is
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Happy snacking This tasty little snack from The Happy Snack Company needed to showcase just how dynamic and delicious it is with a short edit for Amazon display ads. GHC created this cute little spot in 3D, highlighting the flavour elements and the hero chickpea itself, not to mention that spectacular packaging!
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AI complexity – put simply inGenious AI are not just awesome at what they do, providing user friendly chatbot solutions, but they are also a fun and personable team, so this explainer video needed to reflect that. GHC worked with the inGenious AI team to develop a reel that showcased all the features and functions
Opin the door to more Opyl Ltd needed an explainer animation to introduce their innovative digital platform, Opin, to prospective participants. Characters were developed to help engage with a wide audience and demonstrate that anyone can take part. The video features on the homepage of the Opin website and will be used across social channels.
Supporting characters GHC developed an explainer animation to introduce a mental health support service, Partners in Wellbeing. The approach needed to be sensitive, given the subject, but also approachable and appeal to a wide audience, whilst explaining the key features of the service.
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With Vaccines We can go anywhere Group Hug had the pleasure of bringing Sanofi’s “With Vaccines” campaign logo to life with a colourful and engaging animation. From concept creation, artwork development, through to voice over and full post production, we looked after it all and couldn’t be happier with the result. The video is being
Nothing clinical about these comms GHC produced a series of product launch videos to assist with B2C communications for a new range of professional natural medicines, Ethical Nutrients Clinical. Only available to purchase behind the counter in selected pharmacies, it was important that Pharmacists understood the science, ingredients, and product range for prescribing to customers.
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community giving Our client, Saputo Dairy Australia, wanted to highlight all the incredible work that the company, and it’s employees, have made to the community through a number of different initiatives. Group Hug developed a motion graphic style that focused on the circular motif of the Saputo icons and brand to frame images and present
Patient communication LivaNova wanted to turn their VNS Therapy brochure in to a video to better engage with their patients. GHC used most of the original artwork from the brochure and developed a motion graphic style that enhanced the LivaNova brand. This video has also been translated in to two different languages for communication in
Nothing to be sneezed at Telfast wanted to localise three TVCs from their Russian counterpart, Zodac, for the Australian market however translating and re-dubbing was not going to provide the desired result. GHC recommended a different approach by creating a whimsical, illustrative style animation to bring these characters and narrative to our shores. The three
Chatting with Nurse nat The Sanofi Influenza Chatbot video was produced using screen recordings and a clean info-graphic style of animation to promote the key features and benefits of this exciting new tool. The video was used to promote uptake and engagement across GPs, pharmacies and partner organisations.
Taking a fresh approach GHC had the pleasure of leading the creative direction for the introduction of a new natural product in the Proctosedyl range, Proctosedyl Witch Hazel. The first of it’s kind to market, GHC needed to highlight the natural components and pleasant scent, whilst ensuring it would appeal and translate well for the