Taking a fresh approach

GHC had the pleasure of leading the creative direction for the introduction of a new natural product in the Proctosedyl range, Proctosedyl Witch Hazel.

The first of it’s kind to market, GHC needed to highlight the natural components and pleasant scent, whilst ensuring it would appeal and translate well for the key target audience, China.

We produced a hero 30 second video using 3D elements and modelled packs, which was then cutdown in to  three x 15″ spots. All videos were translated in to simplified Chinese for use on WeChat and other e-commerce sites. A series of 10 x still images were also produced from the artwork produced for the video.

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