Great creative starts with understanding.

The best projects come from taking the time to understand what you’re trying to achieve, not just what you need to make. It’s why we ask questions before we jump to solutions and why every project starts with a conversation. By understanding the challenge first, we can bring together the right people, ideas and creative approach to deliver work that makes a genuine impact.

We work alongside our clients as an extension of their team, helping organisations communicate complex ideas through video production, animation and visual storytelling. It’s always collaborative, enjoyable and refreshingly straightforward.

Meet the people behind Group Hug

We’re a senior team by design. Every project is led by Anthony and Tanya, because we are 100% invested in your long-term succuess.

We are supported by a team of filmmakers, animators, designers and specialist communicators. It means you get experienced creative leadership on every project, with the flexibility to scale the team to suit what’s needed.

We partner with organisations across healthcare, biotech, government and the not-for-profit sector, helping them communicate important information with clarity and confidence.

ANTHONY

Anthony formed Group Hug in 2012 after 15 years creating award-winning promotions for television networks in the UK and Australia.

With more than 25 years’ experience in storytelling, Anthony knows how to find the human element in even the most complex ideas. Whether directing interviews, shaping a story or bringing a concept to life, he has a natural ability to make people feel comfortable and create work that captures attention.

Anthony leads the creative direction, filming and production of Group Hug’s live-action projects, bringing together the right team to tell every story in the most engaging way.

TANYA

Tanya brings over 13 years’ experience across strategic communications, corporate responsibility and public relations, with a background spanning Network Ten, General Motors Holden and agencies specialising in government, not-for-profit and behaviour change campaigns.

Her approach is simple: get clear on the audience and nail the objective, before jumping to creative solutions. Tanya works closely with clients to guide the creative vision while keeping timelines tight, budgets honest, and goals front and centre.

Heading up client partnerships and creative strategy at Group Hug, she brings structure, insight, and warm energy to every collaboration.