When Sanofi was preparing to open its new Australian headquarters, they engaged us to capture the space, the people behind it and the story of how it came together.

From the outset, we planned the filming with more than one piece of content in mind. By thinking carefully about the interviews, stories and footage we wanted to capture, we were able to create three distinct videos from filming — each with a different purpose.

Introducing Barangaroo

The hero film brings together Sanofi leaders and employees to introduce the new headquarters, showcasing the space while sharing what it represents for the organisation and its people.

The journey to Barangaroo

A behind-the-scenes look at what it took to bring the new headquarters to life — from planning and construction through to the people involved in making it happen.

Launching the space

A fast-paced 60-second hype reel created to launch the new headquarters, using the energy and visual impact of the space to build excitement around its opening.

More from the filming

Good content planning means a filming opportunity doesn’t have to result in just one video.

By considering the different stories, audiences and uses upfront, the same production can create a suite of content with very different purposes — helping organisations get considerably more value from their investment in filming.