Dinosaur strong!

To assist in the launch of new Ostelin products, Group Hug Creative developed a series of GIFs featuring their dinosaur brand ambassadors.

Dinosaurs, Sunny and Rex, were brought to life for the first time in 3D through a series of animated GIFs, each with unique movements and interactions with the products.

The videos were translated in Chinese and supplied to Mega Daigou (Chinese people living in Australia to work/study and sell products via social media to consumers in China) prior to the product launch to generate interest and pre-sales.

Group Hug was responsible for the concept development, rigging and character work in Cinema 4D and Chinese translations.