Like nothing you’ve felt before.

Our client, Sanofi, approached GHC to produce a video that would convey how debilitating and severe the impact of influenza can be.

The creative needed to be from a person’s point of view, not showing any personal features, gender, etc. to ensure its appeal was broad, given that anyone is susceptible to contracting the virus. 

GHC developed an illustrative style, that was layered, textured and muted tones which was brought to life with motion graphics and sound design.