GHC developed a creative concept to be used to raise awareness of the Child Safety Standards. The creative centred around the symbolism of “nesting dolls”, representing a family unit, from the youngest to eldest, or largest to smallest.
The video series is being used to engage with a broad range of audiences, including target groups, demonstrating a selection of some of the common settings the Standards applies to.
The creative needed to make the key messages approachable, understandable and encourage viewers to seek further information.
We produced one overarching 60 second video and two shorter cut downs for social media use.