Meet Phoebee!

Group Hug Creative had the pleasure of bringing Phoebee, Capilano honey’s queen bee, to life as a 3D character. 

We looked after the rigging, texturing, modelling, animating and final compositing of the character to interact with Capilano’s new product packs. 

A series of four animations were produced, including the design and layout of backgrounds and motion graphics, showcasing the new packs and key messages. The videos were also translated for use in China.